SERVICE
UX/UI, product design
INDUSTRY
Bank
LOCATION
Canada
New user-centered design to create innovative digital capabilities to better serve newcomers to Canada and their banking needs.
BMO Bank Project
(Canada)
How did I start
What I do
We started with interviewing newcomers to Canada. They came from different backgrounds and had different purposes for coming, some came to study while others came for work.
The Problem
Our participants didn’t have a lot to say about their banking experience. But one thing was pretty clear: The decision to choose a bank in Canada is made when they are still in their home countries, and based on our observation of the newcomer's emotion state, that is the best time to sway people to choose BMO.
1
The Solution
We start to change our perspective and look at the bigger picture by but ourselves in the user's shoes and figuring out what they feel and do when preparing to go to another country.
2
What I found
The design process
After have multiple phase of user testing for our prototype, we have a lot of positive feedback for the in-developed page. We made multiple version for the wireframe, user flow, and prototype to design the amount of information for each stage, we come to the final solution along with a design system.
The final design
By providing digestible information and humanized banking experiences, we came up with a BMO for you. BMO with you is connected to the existing BMO website.
Silent Logic
Bold Beauty